Serendipityy

Serendipityy
Helping 6 & 7 Figure Brands Create A Profitable Acquisition Channel With Google Ads
Book A Discovery Call
Introduction
My Name Is Myles…
And This Is The Process I Used
To Add £52.7k In Revenue To A 7-Figure eCom Brand
In Just 30 Days
This Process Also Delivers An Average ROAS Of 510%
On Over £68.3k In Monthly Ad Spend
Across 4 Different Brands
My Agency Serendipityy
Focuses On Profitable Cold Traffic Acquisition 
Efficient Re-Marketing & Brand Campaigns
Constant Optimisation
And Overall Paid Traffic Strategy, Not Just Google Ads
For 6 & 7 Figure eCommerce Brands 
In Multiple Niches, All Over The World
About Me
Myles Root
On a monthly basis I work with 4-6 eCommerce brands doing 6+ & 7+ figures a year.
I have been helping eCommerce brands purely with Google Ads strategy for 1+ years
Currently I manage £68k+ in ad spend every month across 4 clients
I have over 1.25k subscribers on my YouTube channel, where I teach people about Google Ads
Case Studies & Client Results
Home & Roost
11:00
YouTube
How We Helped Alan Add An Additional 21% Revenue at 8x MER
Get your 6 FREE trainings by signing up to my newsletter - https://www.serendipityy.io/lp-all-6-trainings

How I Can Help You - https://serendipityy-xnhlja2.gamma.site/

Book A Call With Me - https://calendly.com/myles-serendipityy/intro

Website - https://serendipityy.io
Perun Moto
08:49
YouTube
Going From $22,583/month to $38,334/month in 45 days. Client Interview With Nikola From Perun Moto.
*You are not guaranteed to get results as high or as fast as Nikola*

Work with me - https://serendipityy.io

Nikola's Website - https://perunmoto.com
Who Will This Work For
Well-Established Brands
Google Ads, like all paid media, is much harder to get profitable for new brands.
But if your brand has been around for a while, your customers love your products, and traffic is converting from non-paid channels…
Then Google Ads will probably be profitable for your brand and allow you to scale.
It's exactly what happened with Perun Moto (case study above).
They had a strong SEO presence, great customer reviews, and lot's of blog content…
The result, they scaled revenue by 80% just 45 days.
Meta-Savvy Brands
If your brand is scaling, and Meta is your main acquisition channel, then you're doing well.
Meta is more work than Google Ads. And a lot more brands & agencies are highly skilled at Facebook Ads & performance creatives.
Plus you've found product-market fit, and are paid-media savvy, so you know Google Ads can probably work for you. 
The problem is that it is hard to run Google Ads without just re-marketing to the warm & brand traffic from Meta. 
This means one can overpay for traffic, and end up with over-reliance on Meta because Google isn't doing the top-funnel acquisition that Meta is.
That's why you need someone who knows how to scale on Google, away from Meta.
Because not only does it unlock a huge segment of the market (those that don't use Meta products).
Your brand has another traffic channel that it can rely on if things go bad. 
Why You Need Google Ads
High Scale, Without Creatives
TikTok & Facebook work great for eCommerce brands. 
These video-based platforms can generate massive amounts of traffic at low CPMs.
Yet the biggest lever on channels like Meta & Tiktok is creative.
Creating, testing and scaling creative-based campaigns is not straightforward.
On Google, you don't need creatives to scale at low CPMs.
You just need the right strategy.
Buyer Intent
On Google people are already actively searching for your product — you just have to position yourself correctly.
This leads to:
Less volatility, stable MRR
Higher CVR & CTR
Long-term profit optimisation
Consistent Results
Testing creatives on cold traffic requires a lot of budget and variation.
Sometimes you hit a top 1% creative that can be scaled to the moon… 
But, due to creative fatigue, even these only work well for a while before you have to re-test different variations / new creative.
Google campaigns are far more stable as their success is based on search volume & positioning.
Running Google Ads = More Stable Revenue = Better Inventory Forecasting = More Disposable Cash For  Ads = More Testing Budget = Better Facebook Creatives = More Scale = More For Google etc…
Omni-Channel Data
Having a Meta and a Google pixel on your site means both collect data from website visitors.
If you're driving lots of traffic with Facebook, your Google pixel gets lots of data. 
And vice versa. 
Both channels help each other out.
More data = better targeting & bid optimisation = more profitable ads.
Alternatives To Serendipityy
Do It Yourself
"For me the Google Ads landscape has changed considerably. Gone are the days when I could easily manage things on my own and just focus on ROAS."
This is what the managing partner of a brand that does around £2,000,000/year said to me.
For the last 5-6 years, he's been managing Google Ads for this brand.
Yet still had a big perspective shift after working with us.
Other Agency
Here's a list of things that I've heard other agencies do, that we don't do.
Hire An In-House Media Buyer
In-house media buyers will never be as good as agencies.
Because agencies have access to a LOT more data than an in-house employee.

They also have more experience across a slew of different accounts and media mixes.

And the thing with in-house talent, is that the BEST marketers almost never work full time for you.
If your media buyer is the best in the world, why would they work a salaried job for you when they could take on 6 other brands and make 6x what they currently make?
My Service
Streamlined Onboarding
1
Sign Agreement & Pay First Invoice
Agreement is sent via PandaDoc and payment is done via Stripe.
2
Onboarding Form
Our form has questions on things such as your main customer avatars, competitors and current media mix so that we can start work with the information we need.
3
Account Access
As part of the onboarding form, we provide account access instructions so that we can get access to your Google & Shopify.
4
Initial Account Work
Here we do an audit of your strategy and current media mix so that we can asked informed questions before work starts.
5
Onboarding Call
Once we've got access and you've completed the form we'll have an onboarding call. Here we can connect with your media buyer / main strategist to set targets & KPIs for the first month.
Proactive Communication
You'll have a dedicated Slack channel where you can reach us easily whenever you need.
We'll update you here daily on the tasks/changes that we're doing. And send weekly reports on KPIs.
True To Our Word
If we say that something will get done, it will.
Clear Cut Goals & Numbers To Aim For
We make data driven decisions leverage trusted 3rd party software so we can make the right decisions, every time.
These decisions will be based on clear-cut goals and KPIs that you've set with us.
My Offers
If You're Not Running Google Ads
I will build a profitable Google Ads setup for you.
And optimise it over a 30-day period.
If it doesn't increase your average monthly revenue while maintaining your average MER in a 30-day A/B test then I will give you a full refund.
I will sign a legally binding contract that says this with no BS or funny business or hidden terms and conditions. The new setup will be done within 7 business days of payment.
To minimise the downside in the case that my setup performs worse during the A/B test, I will:
Advertise your best-selling products with the best profit margin
Using your best-sellers we minimise the risk that your products won't convert, and high margin products give us higher CAC targets meaning we have a higher chance of success.
Consult with you on a reasonable daily budget.
Before spending any of your money, I'll get an idea of what you're willing to spend over a month to build a profitable acquisition channel for your brand. Then work out a daily budget from there.
Use simple, proven strategies that work for my other clients & optimise the setup over 30-days.
If it doesn't work, a few things will happen:
I will pause your ads, no debriefing required.
I will give you a full refund. No financial risk.
We can move on with our lives. It was just an experiment. No harm or hard feelings either way.
Price: £1500
If You Are Running Google Ads
I will complete an audit of your Google Ad account within 72 hours. 
If I can’t show you specific and actionable ways that you can do to scale your revenue, or lower your CPA, I’ll give you a 100% refund.
You’ll receive a detailed but easy to understand audit checklist that you can use yourself or handoff to your marketing team. 
This checklist has been used across 35+ eCommerce accounts and will clearly explain each issue and what to do about it.
You’ll also receive a video walkthrough of your account, explaining the suggested actions to maximise your results.
Price: $199
Book A Discovery Call
FAQs
Do You Have A Money-Back Guarantee?
Yes, for each of our intro offers there is a money back guarantee.
This guarantee will be in the legally binding document that we both sign before I start work.
There are no hidden terms.
Do You Pay For The Ad Spend?
No, we don't cover the ad spend.
You own the Google Ads account, and your payment details will be associated with it.
What Type Of Brands Will This Work For?
When considering doing Google Ads, you want:
An AOV of at least $50, the higher the better.
A healthy gross margin (i.e. low cost of goods) for your products.
Existing search demand, and not a novel product that no one knows exists.
Consistent monthly revenue that gives you profit that you can spend on ads.
If you don't have any of these things, then it's probably best to wait.
How Long Until You See Results?
That depends on the offer you choose, and your ad spend budget.
If you're looking for an account audit, it will done within 72hrs, and once you implement the advice, you can see improvements within the next 7 days.
If you're looking for a setup, the speed of your results will depend on your budget.
Are There Any Setup Fees Or Hidden Costs?
No.
It's $199 for the audit.
It's $1500 for the setup.
There are no additional fees.
How Much Work Do I Have To Do
For the audit, you just have to implement the advice that I give you. This will take between ½ to 2hrs depending on the budget of your account.
For the setup, you'll just have to fill out the onboarding form (30mins - 1hr) and then have a call with me. This will take a total of 2hrs max.
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